Tuesday, June 16, 2009


There are different types of marketing such as direct marketing, tele marketing, and shop-window sales etc. Direct marketing and shop-window sales have been the traditional ways of marketing. Tele marketing is of recent origin. Among the various type of marketing, direct marketing is the most effective one. Every man is a consumer also. He needs many goods and services to satisfy him every day. Life has become a very complex affair. Man is busy and he always in the haste. In this context, it is pointed out that the scope of direct marketing is high. In effect, instead of he going to market, the market comes to him.

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